We understand the graphic creation as a process that integrates a communicative strategy of impact with an appropriate persuasive plan focused to the public towards who is addressed.
We design and develop the plan which will better fit the needs of our client, creating a global image for the company, both in its physical aspect (headquarter, office), virtual (web page analysis and positioning strategies) or graphical (advertising, corporate and editorial image).
Together with our client we develop all the stages of this creative process:
INFORMATION
Compilation of needed documents and data that may be of value for the final product and for the customer.
DATA MANAGEMENT
Maturation of ideas, theoretical proves, DAFO (strengths, weaknesses, threats and opportunities analysis)
CREATIVE IDEA
We look for possible and original solutions through creative methods (brainstorming, synthetic, analogies, etc.)
VERIFICATION
Development of one or more hypotheses with enough definition to establish processes that may be necessary for the evaluation of results.
FORMALIZATION
Visualization and generation of prototypes.